Finally signed up for Betterment after months of restraint. I am a fairly active investor and did not feel the need to overly exposure myself to the same investment vehicles and strategies I have set in place already. After much debate I figured it was worth the education factor to see how it works, especially if I am going to be suggesting it as a potential solution to some of my advisees.
My initial impressions are as follows:
1. Very easy to set up: Almost too easy. I was able to create an account, link my checking account and undergo my risk assessment in a matter of 2 minutes, thats efficiency!
2. Customer service is impressive: I have looked at their company website many times and know that they have a few highly educated and dedicated team members to customer support. Coming from a previous job of customer support, the background of the representatives can make a huge difference depending on the questions that are asked of them. In addition to the dedicated support, the CEO automatically pens an email message to you after signing up. He claims to respond to all inquires to the email himself. While I haven't received a response yet to my reply, the notion of his suggestion alone gives me confidence in the platform's customer service.
3. Integrates with Mint: After creating my account I linked my Betterment account and summary to my Mint homepage. It looks beautiful!
My final notes:
My portfolio is down money already, I'm done with this thing! No I'm only kidding. The beauty of Betterment for me is that I set up my automatic deposit every month, I have a strategy that I believe in at about a 95% confidence interval (finance jokes) and it automatically rebalances for you. With all that set in place, I don't feel the need to check it all that often and let it run its course. With that silent pleasure and an investment horizon of 40+ years, I think many people like me will find serenity in Betterment's offerings.